[태그:] Compatibility Effect

Shafir, E. (1993). Choosing versus rejecting: Why some options are both better and worse than others. Memory & cognition, 21(4), 546-556.

A previously unobserved pattern of choice behavior is predicted and corroborated. In line with the principle of compatibility, according to which the weighting of inputs is enhanced by their compatibility with output, the positive and negative dimensions of options (their pros and cons) are expected to loom larger when one is choosing and when one is rejecting, respectively. Subjects are presented with pairs of options, ...

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